At the Sweets & Snacks Expo 2018, Snack Pack unveiled its Unicorn Magic Pudding, which is said to be made with "star dust." The fun, flavored pudding cups boast layers upon layers of color, as well as packaging that includes unicorn tattoos.
Rather than focusing first and foremost on flavor, many food and beverage brands are launching treats that are aesthetically pleasing and promise to satisfy consumers who eat with their eyes first. Unicorn-themed, rainbow-colored products have played a large part in the success of these products, as they contain qualities that are all at once whimsical, mythical and nostalgic.
Although the specific flavor of the Unicorn Magic Pudding cups is not evident, the snack may capture the sweet taste of cotton candy or birthday cake.