Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,846 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,995 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,846 cutting edge ideas.

Woven Canopy Store Installations

Ernesto Neto's 'Madness is Part of Life' Oozes Vitality

— October 11, 2012 — Art & Design
While browsing the latest Louis Vuitton designs at the Omotesando store in Japan, check out the 'Madness is Part of Life' art installation by Ernesto Neto. It is located in the Espace Louis Vuitton gallery in Tokyo.

Neto's art installation is a woven canopy that hangs from the ceiling of the store. Guests are able to walk and play on the yarn bridge, enjoy the view from the windows and get a better look at the space surrounding them. The art piece questions the placement of madness in an individual's life, concluding that in a world that is filled with so much feeling and chaos, madness is a necessary, even welcoming trait. It relieves the tension of always striving to be politically astute.

The Madness is Part of Life installation disrupts the otherwise posh atmosphere associated with the high-end merchandise stores. Adults are able to become inquisitive children as they walk along the web-like path.
Trend Themes
1. Interactive Art Installations - Art installations like Ernesto Neto's 'Madness is Part of Life' offer interactive experiences for customers, disrupting traditional retail environments.
2. Exploring the Concept of Madness - The 'Madness is Part of Life' installation sparks conversations and challenges societal norms by questioning the role of madness in an individual's life.
3. Blurring Boundaries Between Art and Commercial Spaces - Art installations in luxury stores, such as Louis Vuitton's collaboration with Ernesto Neto, create a unique ambiance and blur the lines between art and retail.
Industry Implications
1. Art Galleries - Art galleries can explore the potential of interactive installations to engage visitors and offer unique experiences.
2. Luxury Retail - Luxury retail brands can embrace collaborative art installations to create immersive environments that attract and engage customers.
3. Mental Health Awareness - The 'Madness is Part of Life' installation highlights the importance of mental health conversations, providing an opportunity for organizations in the mental health industry to raise awareness.
1.4
Score
Popularity
Activity
Freshness