Hyundai's concept car, the 'Vision G' coupe, is the brand's first endeavor in the luxury car market. In approaching its first luxury car, Hyundai took an unconventional inspiration -- chivalry.
The car's exterior has lines that flow gently rather than aggressively and are best noticed when the car is moving. The interior of the cabin is given more attention and contrasts wooden panels with a detailed criss-cross pattern on the seats. Christopher Chapman, the head of Hyundai's US design center, wanted to focus on the driver and owner of the car, rather than impressing those outside it.
Chapman's design exemplifies a modern, sleek interpretation of the luxury car, while emphasizing both performance and design. The car's design is simple and subtle, with a focus on elegance. In a contemporary instance of chivalry, the Vision G has a valet feature and the door opens when it senses its driver approaching.