Wone is a luxury activewear brand that hardly advertises or uses social media in the same way as most athletic apparel brands—in fact, its ultra-exclusive apparel is only available for those who apply to purchase it. As Wone founder Kristin Hildebrand describes, "We’re trying to be a brand that does things differently from the rest of the industry. Our goal is to build personal relationships with our customers, and so we are keeping the brand deliberately small and niche."
Wone emerged as a new brand as of the spring and sold out of its debut collection, with each piece produced numbered. By the end of the year, Wone anticipates that it will sell 15,000 garments.
Before launching Wone, Hildebrand worked at Nike for seven years and decided to create a new way to get to know the women she designs for, as well as use exceptionally high-quality fabrics that just wouldn't make sense manufacturing for the masses.