Onia, the lifestyle brand founded by Carl Cunow and Nathan Romano in 2009, recently expanded its portfolio with the introduction of a new activewear collection. The new collection of 'Technical Gear' from Onia focuses on performance; combining cutting-edge tailoring with top-quality materials to produce activewear that meets the highest standards.
Onia means "sailboat" in Hebrew and represents the founders' passion for journeys and fine craftsmanship. The new series pays homage to this concept with thoughtfully designed, streamlined apparel that leverages fabrics renowned for their endurance and superior quality.
The 10 piece collection comes in a variety of colors for men and women with prices ranging from $45 USD to $120 USD and will be available at Onia.com and select retailers.
Image Credit: Onia Activewear
Key Themes Behind This Trend
- Performance Activewear
- The trend towards activewear that combines cutting-edge tailoring with top-quality materials to produce activewear that meets the highest standards represents new opportunities for brands to innovate on performance and style.
- Sustainable Activewear
- The trend towards conscious consumption represents an opportunity for brands to innovate environmentally-friendly activewear, using materials that are sustainable, recycled, or eco-friendly.
- Fashion-technology Integration
- The trend towards combining fashion and technology represents an opportunity for brands to innovate with the integration of technologies into activewear that improve functionality, comfort and better user experience.
Where This Applies
- Apparel Industry
- The apparel industry needs to focus on new trends and innovation in activewear, in order to meet the changing consumer demands for quality, performance, comfort, and sustainability.
- Sportswear Industry
- The sportswear industry needs to focus on new trends and innovation in activewear, in order to meet the changing consumer demands for quality, performance, comfort, and sustainability.
- Athletic Footwear Industry
- The athletic footwear industry needs to focus on new trends and innovation in activewear, in order to meet the changing consumer demands for quality, performance, comfort, and sustainability.
