The Luxalive lamp is a legitimate replica of the Pixar lamp seen at the beginning of movies. The intelligent and interactive lamp senses human values and moves accordingly.
The Luxalive lamp is meant to elicit social power, as it is the prototype of a reading lamp that moves to the character of whoever is beneath it.
Check out the video to see the magical nature of this lamp!
Implications - In recent years, the entertainment industry has seen a movement toward animated film franchises. By attaching a company's brand to such a widespread and popular film franchise, the company associates itself with a brand that comes with its own built in fan-base and is viewed as a major part of contemporary pop culture.