Priced at a staggering $1 million, the Lux Watch 4 by Brikk offers an incredibly indulgent variant to the newest iteration of the Apple Watch. Ranging from $28,995 to $1 million, this smartwatch comes adorned with a generous amount of precious metals and glittering gems. There are currently seven collections of the Lux Watch 4, with materials including titanium, carbon, ceramic and 18k gold.
The 18k gold Lux Watch 4 serves as the flagship model for the device and is available in yellow, rose or white gold. This version also comes with an alligator leather strap or can be upgraded to also include a gold band. The screen retains the original 44mm design but comes with a 151 beveled edge to allow for gems to be easily encrusted to the face.
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