One of the newest Lululemon collections is called 'Featherweight' and was created in collaboration with a high-end textile designer from Brazil, Janaïna Milheiro. In the past, the artist has collaborated with a variety of other fashion brands, including the likes of Chanel, Valentino and Proenza Schouler.
The Lululemon collection features pieces like the Featherlight Bra, Featherlight Tight, Featherlight Short Sleeve Tee and more. The beautiful prints on the activewear pieces were created in a process that involved Milheiro cutting feathers by hand and arranging them to form black and white gradient patterns.
Nulux fabric was selected for the collection, as it is an exceptionally lightweight material that provides a moderate amount of support for a range of physical activities. The material also provides ample space to stretch and wicks away sweat.
What Makes This Trend Stand Out
- Feather-print Activewear
- Opportunity for activewear brands to incorporate unique and artistic feather designs into their collections.
- Collaboration with Textile Designers
- Potential for fashion brands to collaborate with high-end textile designers to create exclusive and innovative activewear collections.
- Nulux Fabric Technology
- Advancement in lightweight fabric technology that provides support, stretch, and moisture-wicking properties.
Sectors Adopting This
- Activewear
- Opportunity for activewear brands to introduce feather-inspired designs to their existing collections.
- Fashion
- Potential for fashion brands to explore collaborations with textile designers to create unique activewear lines.
- Textile Manufacturing
- Opportunity for textile manufacturers to develop and promote lightweight fabrics with advanced features for activewear production.
