Lucozade Energy Citrus Chill is Arriving Just in Time for Summer
Michael Hemsworth — March 28, 2020 — Marketing
References: lucozade & conveniencestore
The Lucozade Energy Citrus Chill drink is the latest flavor option from the brand that's arriving just in time for summer to provide much-needed refreshment and energy. The drink will join the brand's existing lineup of refreshing energy beverages and will come in 380ml serving sizes, which makes it ideal for quickly consuming for a quick boost. The drink is part of the continuing rise of alternative energy products as consumers seek out ways to stay alert throughout their hectic schedules.
Lucozade Ribena Suntory Head of Marketing for Lucozade Zoe Trimble spoke on the Lucozade Energy Citrus Chill drink saying, "We know new Lucozade Energy flavors drive real excitement with consumers looking for new tastes from a brand they trust. The launch of Lucozade Energy Watermelon & Strawberry last year is proof of that, having delivered more than 15% (IRI) of Lucozade Energy 380ml PMP flavor sales in symbol and independent stores in 2019. We’re confident Citrus Chill will follow this pattern and bring new users into the Lucozade Energy brand thanks to its fantastic take on a classic flavor, which we expect to be especially popular during the summer months due to its refreshing taste."
Lucozade Ribena Suntory Head of Marketing for Lucozade Zoe Trimble spoke on the Lucozade Energy Citrus Chill drink saying, "We know new Lucozade Energy flavors drive real excitement with consumers looking for new tastes from a brand they trust. The launch of Lucozade Energy Watermelon & Strawberry last year is proof of that, having delivered more than 15% (IRI) of Lucozade Energy 380ml PMP flavor sales in symbol and independent stores in 2019. We’re confident Citrus Chill will follow this pattern and bring new users into the Lucozade Energy brand thanks to its fantastic take on a classic flavor, which we expect to be especially popular during the summer months due to its refreshing taste."
Trend Themes
1. Alternative Energy Products - The rise of alternative energy products presents an opportunity for businesses to create innovative and refreshing beverage options.
2. Refreshing Energy Beverages - Developing new and exciting flavors for energy drinks can drive real excitement among consumers and attract new users to the brand.
3. Quick Boost Consumption - Creating energy drinks in convenient serving sizes allows for quick consumption and caters to the needs of busy individuals seeking an instant energy boost.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the growing demand for alternative energy products and create refreshing and innovative drink options.
2. Food and Beverage Retail - Retailers can stock up on refreshing energy beverages with unique flavors to meet the consumer demand for energizing and refreshing drinks.
3. Marketing and Advertising - Agencies specializing in marketing and advertising can help promote new energy drink flavors, attracting new users and driving excitement in the market.
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