The Lucozade Energy Citrus Chill drink is the latest flavor option from the brand that's arriving just in time for summer to provide much-needed refreshment and energy. The drink will join the brand's existing lineup of refreshing energy beverages and will come in 380ml serving sizes, which makes it ideal for quickly consuming for a quick boost. The drink is part of the continuing rise of alternative energy products as consumers seek out ways to stay alert throughout their hectic schedules.
Lucozade Ribena Suntory Head of Marketing for Lucozade Zoe Trimble spoke on the Lucozade Energy Citrus Chill drink saying, "We know new Lucozade Energy flavours drive real excitement with consumers looking for new tastes from a brand they trust. The launch of Lucozade Energy Watermelon & Strawberry last year is proof of that, having delivered more than 15% (IRI) of Lucozade Energy 380ml PMP flavor sales in symbol and independent stores in 2019. We’re confident Citrus Chill will follow this pattern and bring new users into the Lucozade Energy brand thanks to its fantastic take on a classic flavor, which we expect to be especially popular during the summer months due to its refreshing taste."