Luxury department store Harvey Nichols implemented a loyalty rewards program that capitalizes on the fact that consumers are looking for instant gratification, as well as perks in the form of experiences. As such, the Rewards by Harvey Nichols app sets itself apart by offering rewards that are redeemable every three months, unlike many programs that only allow customers to redeem their points for prizes once annually.
The simple loyalty rewards programs gives consumers the chance to earn one point for every pound spend at in-store, online through Harvey Nichols, as well as at participating restaurants and bars.
Some of the experiences that can be redeemed through the rewards program include everything from gift-wrapping services and clothing alterations to home styling sessions.
Experiential Retail Rewards
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