Louis Pion is a brand of watches that knows accessories are a very personal choice. Their current advertising campaign is based around the concept that every individual personality can be matched with a unique timepiece from Louis Pion.
This simple concept is matched with an inventive execution. The print campaign is called 'Watch Heads,' and features peculiar "watch people" who literally have watch faces for heads. Louis Pion matches each of these "watch people" to a watch corresponding with their personality.