Lorenzo Sampaolesi, a well-renowned photographer that's best known for his edgy editorials with designer brands like Vetements, recently released a project that's titled the 'TOILETS DIARY.'
As the name of it suggests, the editorial is centered around a graffiti-covered set that's made to look like the bathroom of an underground club -- with toilet paper strewn around the floor, drunken drawings covering every tile, and models posing in bold streetwear ensembles inside of stalls. Helping Lorenzo Sampaolesi with the project was director Francesco Ogliaro, stylist Anastasia Shershen, makeup artist Lorenzo Zavata, and creative Mariano Franzetti.
The apparel that's featured in the editorial comes from a vast range of designers, however a few pieces include the "Kappa track jacket, the Nike Air Max 97 'Silver Bullet,' as well as the coveted platform sneaker boot from Rihanna‘s Fenty PUMA line."
Why This Trend Is Growing
- Graffiti-inspired Editorials
- Disruptive innovation opportunity: Collaborating with street artists to create unique and edgy fashion editorials.
- Bold Streetwear Ensembles
- Disruptive innovation opportunity: Designing streetwear pieces that incorporate unconventional materials and bold graffiti-style prints.
- Interactive Set Design
- Disruptive innovation opportunity: Creating immersive and interactive sets for fashion editorials to enhance storytelling and viewer engagement.
Industries Being Reshaped
- Fashion Photography
- Disruptive innovation opportunity: Integrating virtual reality technology into fashion photography to provide unique and immersive experiences for viewers.
- Streetwear Fashion
- Disruptive innovation opportunity: Collaborating with street artists and graffiti designers to create limited-edition streetwear collections.
- Event Production
- Disruptive innovation opportunity: Incorporating interactive elements, such as graffiti art installations, into fashion events to create a more engaging and memorable experience.
