Dyson recently opened a London concept store, making it the first of its kind in the UK. The Oxford Street 'Dyson Demo' showcases the brand's full range of technology, including vacuum cleaners, fans and the all-new hairdryer.
The store space is designed to be highly interactive, giving consumers ample opportunity to try before they buy. Dyson Demo also gives people the chance to see what goes on behind the scenes in the brand's engineering labs and ask questions about how to make the most of what they purchase from Dyson.
To show off its newest product, the Dyson Supersonic, there is even a salon space where visitors can book a styling demonstration. The first 300 customers to purchase the product from the Dyson Demo store will also receive a limited-edition leather storage case for the high-end device.