Amy Harris Remixes Logos & Presents Them in a New Light
Jessica Gurbutt — January 20, 2012 — Marketing
References: amy-harris & CHIandPartners
Freelance illustrator and set designer Amy Harris has recently created a number of handmade cut-out logos for brands such as Argos, Drench and Big Yellow, highlighted by the London based agency CHI and partners. By taking the traditional and well-known logo and key color palettes associated with the brand, objects and figures connected with the consumer experience have been integrated into the installations allowing the personality of the company to shine through.
This branding method allows potential customers to see not only the brand that they know and love, but also if the objects are chosen carefully, it could allow the brand to be viewed in a new light -- taking into account the ethos and social initiatives surrounding the company.
Implications - This is the continuation of the trends towards sustainability through acknowledging and utilizing traditional handcrafts through advertising and branding. There is an innocence about the presentation, implying that the objects displayed portray a more honest and real view of the company.
This branding method allows potential customers to see not only the brand that they know and love, but also if the objects are chosen carefully, it could allow the brand to be viewed in a new light -- taking into account the ethos and social initiatives surrounding the company.
Implications - This is the continuation of the trends towards sustainability through acknowledging and utilizing traditional handcrafts through advertising and branding. There is an innocence about the presentation, implying that the objects displayed portray a more honest and real view of the company.
Trend Themes
1. Handmade Brand Logos - Opportunity for companies to use handmade cut-out logos to present their brand in a new and creative way
2. Sustainable Branding - Continued trend towards sustainability through the use of traditional handcrafts in advertising and branding
3. Incorporating Company Ethos Into Branding - Opportunity to integrate objects and figures connected with the company's social initiatives in branding to showcase their personality
Industry Implications
1. Marketing and Advertising - Opportunity for marketers and advertisers to use handmade cut-out logos to create unique and attention-grabbing branding campaigns
2. Art and Design - Opportunity for artists and designers to use traditional handcrafts in branding to create sustainable and visually stunning pieces
3. Retail - Opportunity for retail companies to showcase their social initiatives through the integration of relevant objects and figures into their branding campaigns
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