When shopping in grocery stores, consumers have come to look out for labels like gluten-free, cruelty-free, organic and free range, yet there are few local food labels that call attention to the fact that a food item is locally produced. 'Localize' is a new shelf-labeling system that aims to change this.
Since there can be some confusion as to what "local" truly means, Localize takes it upon itself to determine a score on how local a product is. This process involves evaluating where ingredients were grown, processed, sustainability involved and whether or not profits remain in the local economy or get filtered back into a parent company. This data is then displayed on grocery store shelf labels, which feature a QR code that can be scanned to offer more information.