Red Lobster is celebrating Lobsterfest 2016 with three new menu additions. Thanks to a shout out in Beyoncé's latest single 'Formation,' Red Lobster has been enjoying a nice boost in sales. Now the chain is riding on its current popularity with the return of its annual Lobsterfest promotion.
In honor of Lobsterfest 2016, the restaurant has churned out three delicious new dishes. The first is the Dueling Lobster Tails, which consists of two roasted Main lobster tails. The second dish is the Langostino Lobster-Topped Tilapia, which is smothered in a decadent three-cheese mushroom sauce. Finally, the Steakhouse Lobster Surf & Turf consists of split Maine lobster tail medallions and grilled sirloin. These dishes accompany returning favorites such as Lobster Scampi Linguini and the Roasted Maine Lobster Bake.
What's Driving This Trend
- Celebratory Seafood Menus
- Opportunity for restaurants to create special menus for celebrations and events.
- Boost in Sales
- Potential for businesses to capitalize on increased sales after positive brand exposure.
- Annual Promotions
- Opportunity for businesses to drive customer engagement and loyalty through annual promotional events.
Who This Affects Most
- Restaurant Industry
- Restaurants can create special menus and promotions to attract customers.
- Music Industry
- Opportunity for musicians to boost sales of products or services mentioned in their songs.
- Hospitality Industry
- Hotels and resorts can introduce special menus and promotions to enhance guest experience during celebrations.
