In collaboration with British color expert Karen Haller, Samsung created the LivingColour paint range, which was specifically developed to provide pleasing backdrops for three Samsung TV models—The Serif, The Sero and The Frame. In all, there are six paint colors that were created to showcase the artful TVs and Samsung worked with creatives to style different living rooms inspired by the LivingColour paints.
In the paint range, each TV model has two shades, one that perfectly matches the casing and another complementary tone that provides a pleasing accent color. For The Frame, there's Frame Beige and Restful Pine, a green-colored hue. According to Samsung, the collection as a whole is meant to "elicit an uplifting emotional response," which is comforting and fitting for the current times.
Image Credit: Samsung
Why This Trend Is Growing
- Tv-inspired Paint Collections
- Creating paint collections inspired by TV models offers a unique opportunity for cross-industry collaboration and brand extension.
- Customized Home Entertainment Experience
- Tailoring paint colors to complement specific TV models enhances the overall home entertainment experience and opens up possibilities for personalized design solutions.
- Artful Integration of Technology and Home Decor
- Integrating paint colors that harmonize with TV designs showcases the fusion of technology and interior design aesthetics, presenting disruptive opportunities for both industries.
Industries Being Reshaped
- Interior Design
- Collaborating with TV manufacturers to create color collections for specific models allows interior design professionals to offer tailored solutions and strengthen brand partnerships.
- Consumer Electronics
- Developing complementary paint ranges for TV models not only enhances the visual appeal of the devices but also expands the brand's product offering, establishing new revenue streams.
- Home Improvement Retail
- Creating exclusive paint collections inspired by popular TV models presents an opportunity for home improvement retailers to differentiate their offerings and attract tech-savvy customers seeking integrated design solutions.
