Harman launched its new Live Interactive Virtual Expicne, or L.I.V.E platform, which was designed specifically for in-car concerts which have become a popular way to attend events safely.
During the pandemic, many artists have started to do drive-in shows and Harman created the L.I.V.E platform to improve the experience for the audience. The platform runs on 5G, which gives audience members live access to lyrics, musical information, and the ability to access different camera angles. Other features include the ability to interact with the artists and make song requests or vote on what songs will be played.
Harman, the Samsung Subsidiary Company, also stated that the platform can have other applications beyond in-car concerts, like mobile or desktop apps.
Image Credit: Harman
Key Themes Behind This Trend
- In-car Concerts
- Opportunities for companies to create innovative in-car concert experiences for audiences, utilizing technology like 5G and interactivity.
- Live Event Platforms
- Growing demand for live event platforms that allow audiences to interact with performers in real-time, such as requesting songs or choosing camera angles.
- Multi-use Platforms
- Creating multi-use platforms like Harman's L.I.V.E. that can be utilized beyond in-car concerts, such as mobile and desktop apps for a range of events and interactive experiences.
Where This Applies
- Automotive
- Opportunities for automotive companies to integrate technology like Harman's L.I.V.E to improve the experience of in-car concerts and events.
- Music
- Music industry can utilize live event platforms to create unique, interactive experiences for fans, and potentially explore new revenue streams through virtual shows.
- Technology
- Technology industry can develop and provide advanced platforms, tools, and applications to companies that organize in-car concerts and events to provide better interactivity and experiences for audiences.
