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Illuminated Drinking Cups

The 'Litecup' Serves as a Water Bottle and a Night Light for Kids

— November 9, 2016 — Life-Stages
The 'Litecup' is the name of a product that's like a hybrid of a drinking cup and a night light for kids. As its name suggests, the product is able to emit a soothing glow in the dark, which makes the cup easy to grab and ideal for those who like to keep a glass of water beside the bed at night.

The design of the Litecup itself is also quite inventive, as it features a 360-degree valve that makes it possible to drink from anywhere on the lid. Once the cup's user has finished taking a drink, the cup's valve system locks automatically to prevent any spills.

While the two-in-one drinking cup has clear appeal for children, it's also ideal for adults who also find themselves thirsty in the middle of the night.
Trend Themes
1. Hybrid Products - There is an opportunity for product developers to create more hybrid products that serve multiple purposes, such as combining drinking cups and night lights like the Litecup.
2. 360-degree Valve Technology - The innovative 360-degree valve technology used in the Litecup could be implemented in other drinking containers, improving the drinking experience and reducing spills.
3. Multifunctional Night Lights - The Litecup demonstrates the potential for multifunctional night lights beyond traditional lamps, such as those that incorporate drinking cups or other practical uses.
Industry Implications
1. Children's Products - The Litecup is a disruptive innovation in the children's product industry, creating a new category of night lights that also serve as drinking cups for kids.
2. Household Goods and Appliances - The 360-degree valve technology in the Litecup presents disruptive innovation opportunities for household goods and appliances, such as improving the functionality of water bottles and other drinking containers with similar valves.
3. Hospitality - Hotels could incorporate similar multifunctional products into their guest room amenities, such as offering drinking cups with built-in night lights for added convenience and comfort for guests.
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