Lisa Frank's pajama collection for Target is full of nostalgic 90s prints and colors.
Lisa Frank is known for its bold, whimsical designs and this new pajama collection for Target certainly delivers this aesthetic. Chock-full of rainbows, unicorns and baby animals, this collection is quintessentially Lisa Frank. With nightshirts and sleep sets in the collection, each style is available from sizes XS to 2X.
Lisa Frank was known for its whimsical school supply designs in the 1980s and 90s. These designs will be nostalgic for many Millennial consumers who grew up with the loud prints and characters. Millennial consumers have a nostalgic tendency, so it is no surprise that Lisa Frank's pajama collection for Target will be a commercial success.