Blendjet, the brand behind the original portable blender recently launched a special edition range of Lisa Frank blenders. Paying homage to 90s nostalgia, Blendjet teams up with the ultra-colorful lifestyle brand for the collection of three iconic designs that embody the bold Lisa Frank aesthetic.
"We're excited to bring the Lisa Frank lifestyle to your daily routine in partnership with BlendJet says Forest Green, Head of Brand Elisa Frank. Whether it's for morning coffee, midday smoothie or salad dressing at dinner, we hope our fun products will brighten up your day."
Allowing consumers to create fresh smoothies and other mixed drinks on the go, BlendJet's portable blenders are not only compact but can be recharged quickly with an accompanying USB port. They also blend beverages in just 20 seconds thanks to its patented TurboJet technology that blends frozen fruit, ice and more.
Image Credit: BlendJet
What's Driving This Trend
- Nostalgia Revival Blenders
- Companies can tap into consumer desires for 90s nostalgia by offering special edition products that evoke the aesthetic of popular brands of that era.
- Portable Blender Technology Advancement
- There is significant opportunity for innovation in the portable blender market, especially in the areas of battery life, blending speed, and capacity.
- Colorful Lifestyle Product Collaborations
- Fashion and lifestyle brands can collaborate with companies to launch limited edition products that embody their unique aesthetic, thereby building both brand awareness and customer loyalty.
Who This Affects Most
- Kitchen Appliances
- The kitchen appliance industry can drive sales by creating portable blenders with various designs that meet the need for convenience and aesthetic appeal.
- Fashion and Lifestyle
- Collaborations between fashion and lifestyle brands with portable blender companies can lead to exciting new products that cater to customer desires for unique and stylish gadgets.
- Fitness and Wellness
- Fitness and wellness brands can capitalize on the popularity of portable blenders by offering them as part of their product line, using them as a value-add or upsell for their core offerings.
