This infographic lists advice for LinkedIn publishing social media professionals and individual content creators will find useful. From OkDork, Search Wilderness and marketing firm Top Dog Social Media, '10 Data-Driven Steps to Dominate LinkedIn Publishing' offers research-based suggestions based on the 3000 most successful posts on the platform. These LinkedIn tips will help if you are hoping to increase your engagement or have a LinkedIn post for viral.
The chart contains very specific recommendations. For example, Twitter encourages you to get your message across in 140 characters or less, whereas LinkedIn title lengths should be even shorter (optimally 40 to 49). You should focus on images (exactly 8) rather than other forms of multimedia. You should also incorporate five sub-headers to divide your content into sections, with posts being 1900 to 2000 words long.
What's Driving This Trend
- Data-driven Content Creation
- Using research to guide content creation, specifically for LinkedIn publishing, presents an opportunity for businesses to increase engagement and go viral on the platform
- Optimizing Post Formats for Specific Platforms
- Providing specific recommendations for different social media platforms creates an opening for disruptive innovation, such as developing tools or AI that can automatically adjust post formats based on the platform
- Multimedia Focus
- Focusing on a specific type of multimedia, such as images, opens up opportunities for innovation in multimedia creation tools or image optimization software
Who This Affects Most
- Social Media Marketing
- Social media marketing firms can take advantage of the data-driven content creation trend, creating services that use research to guide content creation for different platforms
- Content Creation and Distribution
- Tools or software that optimize post formatting based on different platforms is an opportunity for businesses in the content creation and distribution industry
- Graphic Design and Image Optimization
- The focus on images as a key component of successful LinkedIn publishing presents opportunities for businesses in graphic design and image optimization to create tools or software that optimize images for the platform
