This infographic lists advice for LinkedIn publishing social media professionals and individual content creators will find useful. From OkDork, Search Wilderness and marketing firm Top Dog Social Media, '10 Data-Driven Steps to Dominate LinkedIn Publishing' offers research-based suggestions based on the 3000 most successful posts on the platform. These LinkedIn tips will help if you are hoping to increase your engagement or have a LinkedIn post for viral.
The chart contains very specific recommendations. For example, Twitter encourages you to get your message across in 140 characters or less, whereas LinkedIn title lengths should be even shorter (optimally 40 to 49). You should focus on images (exactly 8) rather than other forms of multimedia. You should also incorporate five sub-headers to divide your content into sections, with posts being 1900 to 2000 words long.