Lindt Excellence Chocolate Enhanced With Smoldering Flavors

 - Apr 6, 2010   Updated: Jul 4 2011
References: lindtusa & adsoftheworld
Lindt Excellence chocolate has always been a delight for the mouth, however the chocolate masters want to intensify the taste of their cocoa treats.

With this print campaign, they're successfully making my own mouth water at the sight of these smoldering new flavors. Whether it's the sweet looking pear or the wet blueberry engulfed by flames, this is chocolate bar that I can't wait to sink my teeth into.

Implications - Successful marketing and advertising will evoke pleasurable and positive feelings or emotions within a customer. Businesses who are able to successfully simulate an experience for their clients will benefit tremendously. In doing so, consumers will be more willing to invest in a product through which they will encounter positive feelings.