At the 2017 New York Auto Show Lincoln announced "Lincoln Chauffeur," a new service for those who buy or lease its cars. The service allows owners to request a driver, one who has been vetted and hired by the company, to come and drive them around. In addition to driving you from A to B the Lincoln Chauffeur drivers are also available to run simple errands like filling the car up with gas or buying groceries.
Lincoln Chauffeur works via app and will be rolled out on a pilot basis in Miami before being extended to other U.S. cities. Lincoln has been offering customers there a $250 credit for the program, which is estimated to cost around $30 an hour. Although Lincoln Chauffeur may never take off like Uber the fact that the company offers it may be enough to sway some buyers on the fence.
Why This Trend Is Growing
- Personalized Driver Services
- An emerging trend in the automotive industry, offering personalized driver services to enhance the overall ownership experience.
- In-app Service Requests
- The use of mobile apps to enable customers to easily request additional services, such as private drivers, at their convenience.
- On-demand Concierge Services
- A growing trend where automakers provide on-demand concierge services to cater to the various needs of car owners.
Industries Being Reshaped
- Automotive
- Automakers can explore disruptive innovation opportunities by offering personalized driver services to differentiate their brand and attract new customers.
- Technology
- Developers can create innovative app-based solutions to enable in-app service requests for personalized driver services across various industries.
- Transportation
- The transportation industry can leverage the on-demand concierge service trend to offer new services and enhance the customer experience in transportation services.
