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Subway Tile-Inspired Chocolates

Tokyo Metro Created a Limited-Edition Chocolate Box

— March 27, 2019 — Lifestyle
Just in time for White Day in March, Tokyo Metro unveiled a limited-edition chocolate box inspired by the various designs that can be seen across Tokyo's network of train stations. The 'Toei Détail' chocolate box was crafted by Japan’s Palet D’or chocolatier Shunsuke Saegusa and features richly textured confections that draw inspiration from details that can be seen on walls, ceilings, stairs and floors of various Tokyo Metro locations.

Each of the chocolates is named after a particular detail, such as the Toei Shinjuku Line Kudanshita Station Ticket Gate Ceiling or the Toei Shinjuku Line Kudanshita Station Ticket Gate Ceiling. With these chocolates, those with a sweet tooth are invited to observe the small details that make up the stations as they never have before.
Trend Themes
1. Subway Tile-inspired Products - Businesses can create subway tile-inspired products, such as chocolates, to connect with customers on a local level and offer unique experiences.
2. Limited-edition Seasonal Products - Creating limited-edition products for special occasions, like White Day in Japan, offers an opportunity to increase sales and generate buzz.
3. Design-inspired Food - Infusing design elements into food products, such as using textures and patterns from subway stations, can create unique and visually appealing experiences for consumers.
Industry Implications
1. Food and Beverage - Innovative chocolatiers and other food companies can explore designing products based on design elements from local landmarks, offering new perspectives on familiar surroundings.
2. Tourism - Through collaborating with local designers, businesses can create unique products that celebrate the local culture, such as landmarks and iconic design elements that augment tourism experiences.
3. Retail - Subway tile-inspired products can offer a unique selling point for retailers looking to appeal to design-conscious consumers, such as stationery or textiles featuring subway tile patterns.
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