Just in time for White Day in March, Tokyo Metro unveiled a limited-edition chocolate box inspired by the various designs that can be seen across Tokyo's network of train stations. The 'Toei Détail' chocolate box was crafted by Japan’s Palet D’or chocolatier Shunsuke Saegusa and features richly textured confections that draw inspiration from details that can be seen on walls, ceilings, stairs and floors of various Tokyo Metro locations.
Each of the chocolates is named after a particular detail, such as the Toei Shinjuku Line Kudanshita Station Ticket Gate Ceiling or the Toei Shinjuku Line Kudanshita Station Ticket Gate Ceiling. With these chocolates, those with a sweet tooth are invited to observe the small details that make up the stations as they never have before.
Subway Tile-Inspired Chocolates
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Subways Station Pop-Ups
V-Day-Specific Branding Initiatives
Underground Transit Posters
Experiential Relationship Chocolates