In Japan, KitKat is known for creating some of the most unique chocolate bar flavors and its new line, Blindfold Chocolatory, is designed to keep people guessing. The KitKat box features a design by illustrator Misaki Tanaka and depicts one person with their hands over the eyes of another, representing the blind tasting experience.
In the mystery box of chocolates, there are even more unique illustrations to discover, as each of the individually wrapped chocolates is only differentiated by imagery and not a description of its flavor. While some scenes depict people hanging clothes on a laundry line, others show people with their pets or significant other.
To create more of an experience and encourage more enjoyment of products, many food and beverage brands are turning to mystery product packaging.
Image Credit: KitKat