Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,272 inspiring examples.
Trend Reports
Discover why 1,251 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,863 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,251 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,863 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,272 cutting edge ideas.

Zesty Melon Hybrids

Marks & Spencer's Limelon Has the Juciness of Melon & the Crispness of Citrus

— June 26, 2020 — Lifestyle
Marks & Spencer launched a limited-edition hybrid fruit for the summer called the Limelon that is said to taste like a juicy melon with a hint of lime. M&S recommends enjoying the zesty melon with yogurt, savory salads or on its own, so that its unusual flavor can be appreciated. Although melons are beloved for their mild and sweet flavors, this new treat has the potential to offer a different way for people to find refreshment this summer.

M&S is no stranger to releasing hybrid foods, as it has debuted everything from pitless avocados and croissant-pretzels to Yumnuts, which combine the best features of classic and twisted donuts.

Image Credit: Marks & Spencer
Trend Themes
1. Hybrid Fruits - The rise of hybrid fruits presents an opportunity for brands to offer unique flavor experiences to consumers.
2. Unconventional Flavor Pairings - Innovative food pairings like the Limelon bring excitement and discovery to the food industry.
3. Limited-edition Releases - Creating limited-edition releases can drive consumer interest and increase sales for brands.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of creating unique and unconventional flavor experiences for consumers.
2. Retail - The retail industry can benefit from creating limited-edition releases of unique products, driving consumer interest and increasing sales.
3. Agriculture - The agriculture industry can explore opportunities to develop and grow hybrid fruits to meet the demand for unique and exciting flavors in the market.
4
Score
Popularity
Activity
Freshness