The protein-rich, plant-powered Lightlife Burger is set to be featured on the core menu at Kelseys Original Roadhouse locations alongside a range of Burly Burgers. This plant-based offering is packed with 20 grams of protein and is free from soy, gluten and GMO ingredients.
While Kelseys usually spotlights its 100% fresh Canadian ground chuck patties at its Annual Burger Festival, the all-new Lightlife Burger is set to be featured as an innovative new menu addition. The Lightlife Burger will be available in the form of the pickle-topped Bourbon BBQ Lightlife Burger with cheese, crispy onion strings, other classic toppings and a tangy Jim Beam bourbon BBQ sauce, as well as the Roadhouse Lightlife Burger, which is a more pared-back version with garden-fresh lettuce, onions, tomatoes and mayo.
What's Driving This Trend
- Plant-based Proteins
- The emergence of the Lightlife Burger showcases the growing trend of plant-based protein options in the food industry.
- Gluten-free Alternatives
- The Lightlife Burger's absence of gluten showcases the growing trend of gluten-free alternatives in the food industry.
- Customizable Menus
- Kelsey's offering of both a loaded and pared-down version of the Lightlife Burger showcases the trend of customizable menus in the food industry.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can adopt plant-based proteins and gluten-free alternatives in their menus to cater to diet-conscious consumers.
- Hospitality
- The hospitality industry should consider incorporating customizable menus to provide tailored dining experiences for customers.
- Health and Wellness
- The health and wellness industry can benefit from offering more plant-based protein options to encourage a healthier and more sustainable diet for individuals.
