Part of a larger campaign entitled "Art in Unexpected Places," Japanese artist Takashi Murakami has designed a series of limited edition ski lift tickets for Aspen Snowmass in the Colorado resort town. The eye-catching illustrations highlight Aspen's role as an emerging hot spot for the art world.
The "Art in Unexpected Places" program is a joint initiative between the Aspen Skiing Company and the Aspen Art Museum. Murakami has previously collaborated with a variety of luxury brands including Louis Vuitton, while in recent years his projects have included a set of sneakers designed for Vans.
In the past, limited edition lift tickets have been designed by artists including Anne Collier, David Shrigley and Peter Doig. The campaign points to the value of playing up certain aspects of local culture that resonate well with domestic tourists.