This Licorcice Allsorts Branding Matches the Candy Itself
Mishal Omar — November 14, 2016 — Lifestyle
References: bond-agency & packagingoftheworld
Licorice allsorts are made from a variety of ingredients and are popular in countries like Britain and Canada – and this black and white version of the candy offers a unique aesthetic twist.
Licorice allsorts are normally multicolored, which is why the monochrome effect of the 'Cloetta Allsorts Blacn and White' edition are is so jarring. The effect is highly attractive and puts a sophisticated spin on a candy that tends to look like it is marketed towards children rather than adults. The monochrome colors of the candy are also reflected in their boxed packaging, with abstract images of allsorts being featured front and center.
Cloetta Allsorts has managed to redirect the way in which people see this type of candy and provides a unique motivation for people to purchase it.
Licorice allsorts are normally multicolored, which is why the monochrome effect of the 'Cloetta Allsorts Blacn and White' edition are is so jarring. The effect is highly attractive and puts a sophisticated spin on a candy that tends to look like it is marketed towards children rather than adults. The monochrome colors of the candy are also reflected in their boxed packaging, with abstract images of allsorts being featured front and center.
Cloetta Allsorts has managed to redirect the way in which people see this type of candy and provides a unique motivation for people to purchase it.
Trend Themes
1. Monochrome Candy - The monochrome effect of 'Cloetta Allsorts Black and White' edition offers a unique aesthetic twist to licorice allsorts.
2. Sophisticated Packaging - The boxed packaging of 'Cloetta Allsorts Black and White' reflects the monochrome colors of the candy and presents a sophisticated look.
3. Adult-oriented Branding - The monochrome licorice allsorts and packaging of 'Cloetta Allsorts Black and White' give the candy a more mature and adult-oriented branding.
Industry Implications
1. Confectionery - The monochrome candy trend opens doors for confectionery brands to experiment with unique color schemes and attract different demographics.
2. Packaging - The sophisticated packaging of 'Cloetta Allsorts Black and White' presents an opportunity for packaging companies to offer innovative designs that cater to a more sophisticated audience.
3. Marketing - The adult-oriented branding of 'Cloetta Allsorts Black and White' highlights the potential for marketing strategies that target the adult consumer segment in the confectionery industry.
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