Lexus Gamers IS is touted as "the first vehicle designed by and for the Twitch community as the ultimate gaming space" and it was developed when popular streamer Fuslie had viewers weigh in on the featured they'd like to see. In all, more than 554,000 unique viewers joined the experience and voted to refine the exterior wrap, the custom controller and more.
The crowdsourced car boasts an exterior modified from the Lexus IS 350 F Sport and customized with an Infiltrate vinyl wrap. On the inside, the vehicle boasts a bright Neon Tokyo style and details that remind of the colorful city on a rainy night. As a vehicle built by gamers, for gamers, the Lexus Gamers IS wouldn't be complete without a custom-built gaming PC, so it includes an MSI Gaming GeForce GPU + AMD CPU in its trunk.
Key Themes Behind This Trend
- Crowdsourced Vehicle Design
- The Lexus Gamers IS demonstrates the potential for engaging the community to co-create unique products.
- Gaming-focused Technology Integration
- Lexus Gamers IS offers an example of custom-built technology integration into traditional automobile design.
- Branded Collaborations
- Collaborations between brands, such as Lexus and popular content creators, may lead to innovative and successful product designs.
Where This Applies
- Automotive
- The automotive industry can use crowdsourcing to create unique, custom products that cater to specific user groups.
- Gaming
- The gaming industry can work with traditional automobile manufacturers to bring gaming-integrated vehicles to market.
- Marketing/advertising
- Marketing and advertising professionals can leverage popular content creators to create unique lifestyle brand collaborations.
