Lexus 'Fresh Perspectives' Celebrates the Release of the CT Hybrid

 - Apr 6, 2011
References: freshperspectives.msn & design-milk
Lexus 'Fresh Perspectives' is a unique art project that celebrates the release of Lexus's CT Hybrid car.

For the project, six artists from different mediums were asked to create two original works based on the themes of challenge, power and escape. The catch: the work must be done in 24 hours. With a sculptor, a fashion designer, a chef, a painter, a photographer and a singer as the creators, the project will be an extremely intriguing one, as it will be interesting to see how the challenge is handled in each of the six crafts.

All the artists' final pieces will be unveiled on April 18th on the Lexus 'Fresh Perspectives' website. For now, check out the trailer to meet the contestants as they describe the love they have for their work.