The 'LIFT' is an anti-gravity, levitating charger that works to charge both the Apple Watch and the Pebble Smartwatch.
The device is very simple to use, as it only requires being plugged in and having a smartwatch placed over it. The watches levitate about an inch off the surface of the charger and spin while being charged, offering a unique powering experience and a way to add an interesting design to the home. On top of functioning as a powering device, LIFT is also accompanied by a levitating smart lamp that turns on when it is placed over the device -- powered by the same magnetic force field that holds up the smartwatches.
This levitating charger works to add a futuristic design to the home that is simultaneously functional.