Fruit-Themed Donuts

Krispy Kreme is Bringing Back Lemon Glaze and a Fruit-Inspired Collection

For just one week only, Krispy Kreme will be welcoming back its Lemon Glaze donut and its return will be followed by an all-new, colorful collection of fruit-themed donuts. While the Lemon Glaze donut pairs the taste of the zesty citrus fruit with Krispy Kreme’s signature sweet glaze, the summertime fruit-inspired donut collection introduces bright new flavors like pineapple, key lime and strawberry. Like the Lemon Glaze donut, the Key Lime donut plays with a balance of tart and sweet flavors, while the Pineapple donut puts a tropical twist on Krispy Kreme’s classic donut creations.

The bright, colorful and summery Fruit-Inspired Collection is especially photo-worthy, as each of these fun new treats is decorated like the fruit it takes flavor inspiration from and boasts a flavorful filling.

Fruit-inspired Donut Collections
There is an opportunity for bakeries and food companies to create fruit-inspired donut collections that offer unique and flavorful options for customers.
Photo-worthy Food
Businesses in the food industry can focus on creating visually appealing and Instagram-friendly food items to cater to the growing trend of sharing food photos on social media.
Balancing Tart and Sweet Flavors
There is potential for innovative food companies to create products that strike a perfect balance between tart and sweet flavors, offering a unique taste experience.

Where This Applies

Bakery
Bakeries can explore the trend of fruit-themed donut collections to attract customers and offer a variety of delicious options.
Food and Beverage
The food and beverage industry has the opportunity to tap into the trend of photo-worthy food items by creating aesthetically pleasing and Instagram-friendly products.
Confectionery
Confectionery companies can experiment with the trend of balancing tart and sweet flavors to create innovative and enticing treats.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 57%
Freshness 8%