In this day and age when jobs are still far and few in between, the Lectiva.com campaign offers a lifeline that is hard to ignore. It encourages people to "make [their] CV stronger," as stated in the tag line, by using Lectiva's services and resources. That way, they can easily eliminate their competition.
The Lectiva.com campaign was created by DDB's Barcelona, Spain office. In the ad, people's resumes have been personified to represent either their strengths or weaknesses. One rises above the rest, effectively drowning, shredding, cutting and impaling the competition. These images help people envision themselves doing just that with their improved CVs.
Art directed by Aldo Ferretto, the Lectiva.com campaign was photographed by Raúl Ortega with production by Joan Gamper.
More Stats +/-
Balloon People Ads
Toy-Mimicking Cookies (UPDATE)
Celebratory Survivor Ads
Accordion Storage Ads
Tear-Inducing Auto Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.