'Light Modulator' by Lazerian

 - Nov 30, 2008   Updated: Jun 21 2011
References: lazerian & yatzer
The talented Lazerian duo of Liam Hopkins and Richard Sweeney continue to amaze with their exquisite 'Light Modulator.' Certainly not content with being called a mere lampshade, this computer-generated form is carved from birch plywood using a CNC router. The construction is composed of 26 individual units to create its lace-like symmetry.

Lazerian works out of their studio in Manchester, UK, which used to be a hat factory.

Implications - With the advent sharing many elements of one's personal life on social media, there has been an increase in the importance of individuality. One of the best ways a company can attract the interest of consumers is by creating a product that combines tradition with a radical design. By slightly altering a time-tested product, the company stands a good chance of drawing interest from consumers in search of an original and uncommon look.