Fashion campaigns are usually simple images that focus on the fashion, but this new advertisement for the Lanvin SS 2014 collection seems to have a story behind it.
Captured by fashion photographer Steven Meisel, the campaign features models Preview Irene Hiemstra, Julia Nobis and Sasha Luss as a group of girls who are getting ready to go out. Decked out in attention-grabbing styles like a metallic gold strapless dress, a glittering purple jacket and a shimmering yellow frock, the girls look like they're ready to dance the night away. Although the pieces are definitely gorgeous, the most stunning part of the Lanvin SS 2014 campaign is the bleach blonde, almost white, hair that seems to melt into the girls' skin, creating a mannequin-like look.
Why This Trend Is Growing
- Fashion Campaign Stories
- Opportunities for fashion brands to create advertisements with narratives that engage and captivate the audience.
- Attention-grabbing Styles
- The use of bold and eye-catching fashion styles in advertising for maximum impact and visibility.
- Mannequin-like Aesthetics
- The incorporation of unique and unconventional beauty aesthetics, such as bleach blonde hair, in fashion campaigns.
Industries Being Reshaped
- Fashion
- The fashion industry can embrace storytelling in advertisements to enhance brand appeal and create memorable campaigns.
- Advertising
- The advertising industry can explore the use of attention-grabbing styles to attract and engage consumers effectively.
- Beauty
- The beauty industry can experiment with unconventional aesthetics, like mannequin-like looks, to create disruptive and unique marketing campaigns.
