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Hi-Tech Hovercraft Dresses

Lady Gaga’s 'ARTPOP' Release Was Launched with a Flying Dress

— November 11, 2013 — Pop Culture
Today marks the day of Lady Gaga’s ARTPOP release and it is no surprise that the popstar dressed in something spectacular for the occasion. Gaga had ‘Voltantis’ made for her — a dress that also doubles as a hovercraft. The name of the dress combines the French word “voler” (meaning “to fly”) with "Atlantis," creating a mythical metaphor for how she is the vehicle for her fan’s voices.

Gaga debuted the Voltantis dress at the Brooklyn Navy Yard during her 'ARTRAVE' party, with many fans who captured her movements in the flying dress. The all-white ensemble consisted of six disks above her form, to provide lift and a fluted dress-like base that also helped to balance her motions.

With rumors circulating that she will be one of the first artists to perform in space, the Volantis just seems like the start of how she will continue to push the boundaries of technology, music and fashion.

Photo Credits: designboom, gagamedia.net
Trend Themes
1. High-tech Wearables - The development of extreme wearable clothing offers opportunities to create more sophisticated and interactive fashion formulas.
2. Interactive Clothing - Opportunities exist to develop interactive clothing that incorporates technologies, art, and design to reshape fashion altogether.
3. Fashionable Tech Objects - The fashion industry can benefit from combining technology and clothing to create fashionable tech objects that serve as both cutting-edge tech and fashion accessories.
Industry Implications
1. Fashion - In the fashion industry, there is an opportunity to mix art, technology, and design to introduce interactive and wearable clothing items that blur the lines between fashion and tech.
2. Consumer Electronics - The consumer electronics industry benefits from the creation of extreme wearable clothing that integrates technology and design to enhance user experience with wearable tech.
3. Entertainment - Opportunities for great design innovation exist in the entertainment industry due to technological advancements within clothing manufacture, allowing performers to enjoy interactive wearable experiences.
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