One great thing about being a hip Californian hotel is having friends in all the right places. Tokyo-born Lady Aiko stayed at The Standard Hollywood as an artist in residence and pimped out the stairwell to the guest rooms.
The walls were adorned with Lady Aiko's famed feminine street art and naughty cartoons. Her work for The Standard is a fun mix of cat-faced pin-ups, pandas and flower power galore.
Implications - One non-traditional but surefire way of attracting attention for a brand is when a company commissions an artist or designer to decorate their store or company's building in an avant-garde design. By showing a willingness to feature the kind of art that other companies shy away from having in prominent places, the company can market itself as a friend of the arts and a company willing to buck conventional wisdom.