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LA Times: Jeremy Gutsche on Lifestyle Trends

— May 21, 2010 — About
Jeremy Gutsche was recently quoted in the Los Angeles Times in a piece about lifestyle trends and the resurgence of the traditional housewife thanks to the blogosphere.

Here's what Jeremy had to say in the LA Times piece:

"The concept of the career woman has without question become the accepted societal norm, but the concept of the 'traditional stay-at-home mom' has still remained a part of our culture," says Jeremy Gutsche, founder of the online magazine TrendHunter.com.

"What has changed is that the blogosphere and social media have connected many different groups, including … those that believe in a 1950s way of life," Gutsche says. Also, "the recent recession caused people to reassess what is really important in their lives, and we've seen a rise in people prioritizing their personal fulfillment above their careers. Even if one didn't lose their job, when we see the chaos that surrounds us, it forces us to think about what is really important in our lives. This manifests itself in the form of hobbies, experiential travel and spending more time with one's family … all things that are akin to the more traditional 1950s lifestyle."

Read the full LA Times article here.

Trend Themes
1. Resurgence of Traditional Lifestyles - The resurgence of traditional lifestyles thanks to the blogosphere and social media creates opportunities for disrupting industries by re-emphasizing traditional practices and creating new markets around it.
2. Personal Fulfillment Prioritization - The rise in people prioritizing personal fulfillment above their careers creates disruptive innovation opportunities in industries like hospitality, entertainment, and personal care.
3. Hobby and Experiential Travel Renaissance - The renaissance of hobbies and experiential travel creates opportunities for disrupting industries and creating new markets around them, like the travel industry and hobby-focused businesses.
Industry Implications
1. Hospitality - The shift towards prioritizing personal fulfillment above careers creates opportunities for disrupting the hospitality industry by emphasizing experiential travel and unique personalized experiences.
2. Entertainment - The trend towards prioritizing personal fulfillment above careers creates opportunities for disrupting the entertainment industry by creating new market niches for personalized, unique experiences that appeal to nostalgic or traditional values.
3. Personal Care - The focus on traditional lifestyles creates opportunities for disrupting the personal care industry, by bringing back and emphasizing old-fashioned, natural, and organic products and practices.
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