La TaKorea is a Korean-Mexican fusion restaurant that was developed in just 48 hours on an episode of the Apprentice: One Championship Edition. The digital restaurant recently launched in Singapore and it sets itself apart with a similar premise to virtual or ghost kitchens since it operates as an online-only brand that offers food exclusively for delivery.
La TaKorea serves some animal products but there are plenty of vegetarian options that feature TiNDLE's plant-based meat. One of the founders of the restaurant, Nazee Sajedi, says, "We found out that our target consumers — Millennials and Gen Z — tend to be health-conscious and interested in sustainability."
Some of the Korean-Mexican fusion dishes that can be conveniently ordered through Singapore's La TaKorea include loaded kimchi fries, TiNDLE bao and soft-shell shrimp tacos.
What's Driving This Trend
- Online-only Restaurant Brands
- The success of La TaKorea as an online-only brand provides disruptive innovation opportunities for more restaurants to venture into online-only brands with a focus on sustainability and plant-based options.
- Korean-mexican Fusion Cuisine
- La TaKorea's fusion cuisine style creates disruptive innovation opportunities for other restaurants to explore new and interesting flavors in fusion cuisine.
- Plant-based Meat Alternatives
- The popularity of TiNDLE's plant-based meat featured in La TaKorea's food menu creates disruptive innovation opportunities for other restaurants to include plant-based meat alternatives in their menus.
Who This Affects Most
- Food Delivery Services
- La TaKorea's successful online-only food delivery model creates disruptive innovation opportunities for other food delivery services to explore virtual restaurants or ghost kitchens.
- Sustainable Food Industry
- The sustainability aspect of La TaKorea's menu creates disruptive innovation opportunities for more restaurants to use sustainable and eco-friendly ingredients in their dishes.
- Plant-based Food Industry
- The use of TiNDLE's plant-based meat alternative in La TaKorea's food menu creates disruptive innovation opportunities for the plant-based food industry and its rapid growth in the market.
