La LOOP is the answer to the eternal problem of not being able to find your sunglasses. Are they on your head? In your purse? Or more likely (and devastatingly), lost? La LOOP is a necklace with a loop that provides a practical solution to keeping tabs on your glasses. Hinges on either side of the loop make sure your glasses stay put.
Apparently, La LOOP is 'le look' in Hollywood and fans of the brand include fashion photographer Mario Testino, Brad Pitt, Julia Roberts and Demi Moore.
Will this take off or fizzle?