Toronto-based designer Joel Derksen worked with L Condoms to create a fresh new look for the brand. The charitable condom brand is widely regarded for its policy of donating one box of condoms for every one that is purchased to Africa. L Condoms are also sustainably sourced, but its social consciousness doesn't mean the brand does't have a funny bone.
The tag lines that accompanies the vibrant packaging and slimmer box are delightfully tongue-in-cheek. One reads,"This is going to be world changing sex," as a playful nod to the company's charitable work. The packaging has been pared down to roughly the size of a deck of playing cards to allow for better organization on store shelves. African designs echo through the packaging, once again drawing attention to L Condoms efforts in the war against AIDS.
Joyful and vibrant with a touch humor, the L Condom packaging paints contraceptives as a means to save the world.
What's Driving This Trend
- Sustainable Packaging
- There is an opportunity to develop environmentally-friendly packaging solutions that align with social causes.
- Charitable Branding
- Brands can explore incorporating charitable initiatives into their branding strategies to increase consumer engagement.
- Conscious Consumerism
- Consumers are seeking products that contribute to social causes, creating an opportunity for brands to tap into this market.
Who This Affects Most
- Contraceptive
- The contraceptive industry can innovate by developing packaging that highlights social and environmental contributions.
- Sustainable Fashion
- The sustainable fashion industry can learn from L Condoms' social consciousness in incorporating social causes into their branding and packaging.
- Healthcare
- Healthcare providers and organizations can collaborate with L Condoms to amplify their efforts in the fight against AIDS.
