Using an unlikely source of inspiration for coming up with a branding concept, Callie Logan turned to food to represent Krylon Spray Paint. According to the artist, she "chose to create a 'street food' based line because while researching graffiti art [she] couldn’t help but notice the amount of art dedicated to food."
For any graffiti artists who use food as the main subject in their works, this type of spray paint will certainly stand off the shelves. Logan uses quite a minimalist aesthetic, with the pictures of various types of foods including pizza, donuts and hot dogs painted onto a stark white background. Because the colors used are extremely bright, this makes the branding stand out even more, which is exactly what graffiti artists are going for in their own line of work.