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Understated Electric Crossovers

The Hyundai Kona Electric Takes on Teslas and Offerings From Ford

— October 16, 2018 — Autos
Hyundai may not be the world's leader in electric vehicles, but its new Kona Electric aims to take on EV giants such as Tesla and Ford. Based on the existing Kona gas-powered platform, the Kona Electric is a crossover SUV with incredible travel potential. Capable of a full 258 miles on a single charge, this new EV already exceeds offerings from more experienced electric vehicle brands.

Topping out at 104 mph, the Kona Electric doesn't drive like any other crossover ever made. A low center of gravity on the vehicle allows for a sportier and more responsive ride, the 64 kWh battery offers extremely responsive torque. In terms of interior, the vehicle is available in three different versions, ranging from the basic Limited package to the extensive Ultimate package,
Trend Themes
1. Electric Crossover Competition - The emergence of new electric crossover SUVs from manufacturers like Hyundai creates an opportunity for disruption in the EV market, particularly for those who can offer comparable driving range and performance to established brands.
2. Innovative Battery Technology - As EV driving range and charging times become increasingly important, there is a growing need for innovations in battery technology to meet consumer demand for longer-lasting, more efficient batteries.
3. Rise of Sporty Crossover Suvs - The Kona Electric's low center of gravity creating a sportier, more responsive ride presents an opportunity for manufacturers to push beyond the traditional idea of a crossover SUV and appeal to consumers seeking both style and practicality.
Industry Implications
1. Electric Vehicle Manufacturing - Manufacturers of electric vehicles must continuously innovate and improve their products to remain competitive in a growing market, where new entrants like Hyundai are posing a threat to established brands.
2. Battery Technology - The success of electric vehicles relies heavily on advancements in battery technology, creating an opportunity for innovation in research and development of longer-lasting, more efficient batteries.
3. Auto Interior Design - As electric vehicle interiors become increasingly important in the purchasing decision, there is an opportunity for automotive designers to create unique and customizable interiors in the same way that mobile phone manufacturers offer a range of aesthetic options.
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