When we first broke the news on Assvertising, we didn't think any respectable company would actually do it... But Kodak proved us wrong. I guess when your brand is dying along with film, you become more tempted by sex in advertising.
Implications - Though some may think this is a cheap move on Kodak's part, it may just be a stroke of genius. In advertising agencies, a good media buy is highly visible, instantly attractive and hits the right target demographic. Assvertising achieves all of these things, as the women were given short skirts, are generally hot, and will definitely attract the target demographic--assuming Kodak is looking to reach 21 year-old frat boys.