When we first broke the news on Assvertising, we didn't think any respectable company would actually do it... But Kodak proved us wrong. I guess when your brand is dying along with film, you become more tempted by sex in advertising.
Implications - Though some may think this is a cheap move on Kodak's part, it may just be a stroke of genius. In advertising agencies, a good media buy is highly visible, instantly attractive and hits the right target demographic. Assvertising achieves all of these things, as the women were given short skirts, are generally hot, and will definitely attract the target demographic--assuming Kodak is looking to reach 21 year-old frat boys.
Kodak Uses Assvertising
More Stats +/-
Vinrantly Checkered Canvas Shoes
Cult Camera Brand Eyewear
53 Coffee Brewing Accessories
Top 70 Fashion Trends in May
Top 65 Social Good Trends in May
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
When Film Dies, So Do Your Ad Standards
- By: Jeremy GutscheFeb 13, 2006 Updated: Apr 13 2011