For the design of fashion brand Kloke's Melbourne clothing shop, Studio Goss created an interior design that pulls inspiration from the Brutalist movement. The architectural style embraces the use of raw concrete and repeated modular elements that form large masses to distinguish spaces.
Kloke's store boasts a style that matches its fashion designs, which are both sculptural and pared-back in terms of aesthetics. A rough concrete stucco texture is carried throughout the space, simultaneously adding interest and unifying the entirety of the shop.
Since concrete is a material that can be both heavy and dark, the interior boasts a faux skylight detail and lights that dot the ceiling to illuminate the sculptural, Brutalism-inspired interior setting.
Why This Trend Is Growing
- Brutalist Fashion Design
- Opportunity for fashion designers to create clothing designs that reflect the raw and pared-back aesthetics of Brutalism.
- Brutalist-inspired Interior Design
- Opportunity for interior designers to create spaces that embrace the use of raw concrete and repeated modular elements that form large masses to distinguish spaces.
- Faux Natural Lighting
- Opportunity for designers to incorporate faux skylight details and strategically placed lights to illuminate otherwise dark spaces.
Industries Being Reshaped
- Fashion Design
- Brutalist fashion design can be implemented into clothing lines and accessory designs.
- Interior Design
- Brutalist-inspired interior design can be implemented in commercial and residential spaces.
- Lighting Design
- Faux natural lighting designs can be incorporated into interior design and architecture projects.
