A newly released line of Kleenex Pocket Packs is being promoted in a caring and compassionate way -- an engaging social media campaign that follows up the brand's 'Time for a Change' commercial series.
Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its Facebook page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses.
What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a compassionate act is more meaningful than one may think.
Sharing Tissue Campaigns
More Stats +/-
Comforting Tissue Stunts
Cinematic Tissue Campaigns
Building Block Tissue Boxes
Scented Tissue Box Packaging
Live Care Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.