A newly released line of Kleenex Pocket Packs is being promoted in a caring and compassionate way -- an engaging social media campaign that follows up the brand's 'Time for a Change' commercial series.
Suggesting that Kleenex is always there "whenever someone needs one," the brand has created a series of social media posts, featured on its Facebook page, that celebrate the beauty of sharing. Adorned with quotes like "I always carry Kleenex so I can share wherever I am," this Kleenex Pocket Packs campaign illustrates the power that the recognizable tissue brand possesses.
What may seem like a small gesture -- sharing a tissue with someone who needs it -- can ultimately be viewed as a compassionate act is more meaningful than one may think.
Why This Trend Is Growing
- Social Media Marketing
- The Kleenex Pocket Packs campaign exemplifies the use of social media to promote and engage with customers, presenting an opportunity for business professionals to explore innovative marketing strategies.
- Emotional Advertising
- The 'caring and compassionate' approach taken by Kleenex in their campaign presents a trend in emotional advertising, encouraging businesses to consider connecting with customers on a deeper level.
- Branding Through Small Gestures
- Kleenex showcases the power of a small gesture like sharing a tissue, providing an opportunity for businesses to explore branding through meaningful actions and moments.
Industries Being Reshaped
- Personal Care Products
- The Kleenex Pocket Packs campaign highlights an opportunity for the personal care products industry to focus on emotional connections and social media marketing to enhance brand loyalty.
- Advertising and Marketing
- The emotionally-driven Kleenex Pocket Packs campaign showcases a disruptive innovation opportunity for the advertising and marketing industry to create engaging and compassionate campaigns.
- Consumer Goods
- The branding potential demonstrated by Kleenex through the promotion of sharing tissue presents an opportunity for the consumer goods industry to tap into meaningful experiences and gestures.
