Consumers are now more conscious of what they eat than ever, which led to the creation of Kitchen Cupboard—an all-new clean-label line of natural baked goods from Bake'n Joy.
The baked goods from Kitchen Cupboard, which range from frozen ready-to-make muffins to batter and dough are free from bleached flour, artificial ingredients, high fructose corn syrup, trans fats and more. In the same way that one might whip up a simple batch of baked goods at home, this baked goods line caters to consumers who are looking for easy, better-for-you options by opting to use only recognizable ingredients.
Now that the clean-label line has been introduced at Expo West, the wholesome baked goods are set to be sold through in-store bakeries, the food service industry and quick-service retail chains.
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What's Driving This Trend
- Clean-label Baked Goods
- Consumers' demand for healthier and clean-label options is driving innovation in the baked goods industry.
- Natural Ingredients
- The increasing popularity of natural ingredients in baked goods offers an opportunity to cater to health-conscious consumers.
- Ready-to-make Products
- Convenient, ready-to-make baked goods are becoming more in demand as consumers look for easy, better-for-you options.
Who This Affects Most
- Bakery Industry
- The bakery industry can benefit from the demand for clean-label and natural baking ingredients to cater to the ever-growing health-conscious market.
- Food Service Industry
- The growing trend of natural and clean-label baked goods offers new opportunities for food service establishments to differentiate their offerings and cater to health-conscious consumers.
- Retail Industry
- Retailers can capitalize on the demand for convenient, ready-to-make and better-for-you baked goods by developing and offering their own product lines targeted towards health-conscious consumers.
