Kinfolk and Alpha Industries Join Forces on a FW18 Capsule
References: kinfolklife & hypebeast
Kinfolk and Alpha Industries work in collaboration to deliver a collection designed for the Fall/Winter 2018 season. The capsule is comprised of three pieces in total -- there is a long jacket and two graphic tees. The design approach centers simplistic elements with a straightforward concept that adorns all three items.
The highlighting piece is without a doubt the jacket, designed to tackle the colder season this year in New York. It recalls the visual aesthetics of Alpha Industries as it draws militaristic details subtly infused through the cut and sleeve details. The tees are complete in black with co-branding accents on both pieces along with verbiage that reads "GOOD TIMES INTERNATIONAL." The joint capsule between Kinfolk and Alpha Industries is now available to shop online at Kinfolk.
The highlighting piece is without a doubt the jacket, designed to tackle the colder season this year in New York. It recalls the visual aesthetics of Alpha Industries as it draws militaristic details subtly infused through the cut and sleeve details. The tees are complete in black with co-branding accents on both pieces along with verbiage that reads "GOOD TIMES INTERNATIONAL." The joint capsule between Kinfolk and Alpha Industries is now available to shop online at Kinfolk.
Trend Themes
1. Militaristic-inspired Fashion - Disruptive innovation opportunity: Design clothing that combines military-inspired elements with sleek and minimalist aesthetics for a contemporary and stylish look.
2. Collaborative Capsule Collections - Disruptive innovation opportunity: Partner with complementary brands to create limited-edition capsule collections that offer unique and exclusive products for customers.
3. Simplistic Graphic Tees - Disruptive innovation opportunity: Develop graphic tees with minimalist designs and clever branding that appeal to consumers seeking simple yet stylish wardrobe staples.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into fashion production processes to meet the growing demand for environmentally conscious apparel.
2. E-commerce - Disruptive innovation opportunity: Explore virtual fitting technologies to enhance the online shopping experience and provide customers with accurate sizing information.
3. Streetwear - Disruptive innovation opportunity: Incorporate technology-infused fabrics and garments into streetwear designs, creating a fusion of style and functionality for urban consumers.
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